COMING SOON
REFINISH
& PROFIT
BUILDING A PROFITABLE FURNITURE REFINISHING BUSINESS
The no-fluff guide to building a real, profitable furniture refinishing business — from someone who actually did it.
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550k+
Combined Followers
6+
Years Refinishing
100's
PIECES SOLD FOR PROFIT
REAL
Business. Real Numbers.
SOUND FAMILIAR?
You love refinishing. But you're not
sure it can actually pay.
You've watched the videos. You've bought the paint. You've maybe even sold a piece or two. But there's a gap between doing this as a hobby and running it like a business — and nobody seems to talk about what's actually in that gap.
How do you price so you're not working for $4 an hour? Where do you find consistent inventory? How do you know which pieces are worth your time and which ones will drain you? What do you do when a customer is unhappy?
That's what this book is for. Not inspiration. Not pretty before-and-afters. The actual mechanics of making money doing this.
Everything I wish I'd known before I started.
WHAT'S INSIDE
This book walks you through the full picture — from finding and evaluating pieces to pricing, selling, and scaling. No filler. No theory. Just what works.
Finding Profitable Inventory
Where to Source, what to look for, and
how to spot a money-maker before
you load it in your car
Pricing for REAL Profit
The exact framework for pricing your pieces so you're not undercharging — and not pricing yourself out of sales either.
Selling Without Feeling Pushy
How to write listings, take photos, and present your work so the right buyers find you — and buy fast.
Running It Like a Business
Tracking costs, managing your time, dealing with difficult customers, and knowing your actual numbers.
Building Repeat Customers
How to turn one-time buyers into people who follow you, refer you, and come back every time you post.
Scaling Without Burning Out
What to add, what to drop, and how to build something sustainable — not just a busy side hustle.
BE HONEST WITH YOURSELF
This book is for you - and it's not.
THIS IS FOR YOU IF…
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You want to make real money refinishing, not just cover your paint costs
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You're tired of guessing at pricing and hoping it works out
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You've been at it a while but still feel like you're spinning your wheels
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You're just starting and want to skip the expensive mistakes
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You want straight talk — not fluff, not hype
THIS IS NOT FOR YOU IF…
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You're looking for painting techniques or product tutorials
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You want a get-rich-quick formula
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You're not willing to put in real work
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You want someone to sugarcoat what building a business actually takes
ABOUT THE AUTHOR
Hi, I'm Charene - and I built this from experience.
Before Olive Street Designs, I spent nearly twenty years in healthcare — working in surgery and later in management — and more than a decade as a top-producing real estate agent in the San Francisco Bay Area. I know how businesses work. I know how to build systems, price with confidence, manage time, and create results that compound over time.
Furniture refinishing started as something personal — pieces I refinished for my own home as I moved from place to place. Then came a first flip, a first sale, and the realization that the process had real value beyond my own four walls. Olive Street Designs grew from there.
Today it is a furniture refinishing business, a content brand with over 550,000 followers across YouTube, TikTok, Facebook, and Instagram, and a full digital product line that generates income around the clock.
I wrote Refinish & Profit because I kept getting the same questions — and the honest answers were not anywhere online. This book is everything I know, laid out straight, without the fluff. So you do not have to spend years figuring it out the hard way.
WHAT PEOPLE ARE SAYING
Real feedback from real people.
"Charene doesn't sugarcoat anything.
I finally understand what I was doing wrong with my pricing — and my last three pieces sold within 24 hours."
— Danielle R., DIY Refinisher
I've followed Olive Street Designs for two years. This book is what the YouTube channel can't fully cover. The business side is finally explained."
— Jennifer T., Refinisher
I've been refinishing furniture for two years and had no idea I was leaving money on the table. The pricing section alone changed how I look at every single piece I pick up."
— Sarah M., Furniture Refinisher
QUESTIONS
Before you ask- here's the deal.
Is this for complete beginners?
It's for anyone who wants to make money refinishing — whether you've sold one piece or fifty. If you've never refinished anything before, check out my Beginner's Guide first. This book picks up where the basics leave off.
Does it cover painting techniques?
No. This is a business book, not a technique book. For product guides, sprayer tutorials, and painting walkthroughs, head to my other ebooks and YouTube channel. This book is all about the money side.
What format is it?
Hardcover, available on Amazon. A physical book you can actually write in, dog-ear, and refer back to.
When does it ship?
Available May 1st on Amazon. Order through the link above and it ships directly to you.
I already follow you on YouTube — do I still need this?
Yes. My videos cover the how-to of refinishing. This book covers what I can't fit into a video — the full business side, the numbers, the systems, and the honest lessons from years of doing this for real.
Are you READY?
Stop guessing. Start profiting.
Available May 1st
Everything you need to build a furniture refinishing business that actually pays —
in one hardcover book.